Robert Simpkins
Co-founder of Propel, a UK search-and-social agency working at the join of paid media, automation and data science. Author of google-ads-ai-agent-roadmap in search-engine-land; discovered while ingesting it.
His stated practice is building AI-powered acquisition systems on the Google Ads API — first-party data, bidding strategies, custom data pipelines, "training algorithms to identify high-value customers" — which is exactly the rung-3 custom development his own article tells most companies to skip. That is the unusual thing about the byline: the advice that costs him work is the advice to stop at off-the-shelf tools, so the piece runs against its author's commercial interest rather than with it. Contrast groas, whose position is the vendor's.
His self-description of the goal is turning automation "from a black box into a competitive advantage," which is the same visibility problem paid-search-automation traces through Smart Bidding, broad match and Performance Max, seen from the agency side.
No independent biography beyond Search Engine Land's author page and LinkedIn, so this is a thin node.
Connections
- author of google-ads-ai-agent-roadmap, published by search-engine-land
- co-founder of Propel (agency; not paged separately — no source beyond the author bio)
Related
google-ads-ai-agent-roadmap · agentic-adoption-ladder · paid-search-automation · search-engine-land · groas