RCS Business Messaging

google‘s business channel built on Rich Communication Services, the carrier successor to SMS. A brand messages through an agent — its verified identity in the customer’s default messaging app — reaching users on Android and iOS rcs-business-messaging-docs.

What distinguishes it from the other channels here

The carrier is in the loop. WhatsApp and Apple each have exactly one gatekeeper. RCS has two: Google runs the APIs and Developer Console, while carriers operate their own Administration Console with visibility into agent management, message activity and billing rcs-business-messaging-docs. That shows up directly in the launch process, which is either Google-managed or carrier-managed rcs-brand-verification.

The practical consequence is that reach is negotiated per carrier network rather than granted once. A carrier-managed rollout can mean the brand is contacted separately by each carrier’s approval process rcs-brand-verification.

Capabilities, as documented

Branded rich media, read receipts, engagement analytics, and the verified sender icon (sender-verification) rcs-business-messaging-docs. Carousels, typing indicators, and specific device or carrier reach requirements are not established by the sources this wiki holds, despite being standard claims in vendor material.

Open on this page

No pricing model is sourced yet — the RCS equivalent of per-message-pricing is unknown here, and billing appears to sit partly with carriers. Named as the next gap for this channel.

Related

rcs-business-messaging-docs · rcs-brand-verification · sender-verification · google · whatsapp-business-platform · apple-messages-for-business · synthesis