Crossing the Chasm (Wikipedia)

Neutral reference source backing the crossing-the-chasm concept and geoffrey-moore. Moore’s 1991 high-tech-marketing book (revised 1999, 2014; 1M+ copies, 3rd ed.).

Key content

• The chasm: a discontinuity between early adopters (visionaries) and the early majority (pragmatists), who have “very different expectations” — many products fail to cross it.
• Beachhead strategy: dominate one narrow segment to build a “bandwagon effect,” then expand.
• Whole product: pragmatists need a complete solution, not just the core innovation.
• Vs. Rogers: adapts Rogers’ model but adds the gap; Rogers disputed it, holding innovativeness is “a continuous variable.”

Caveat

Tertiary summary of a marketing-strategy book; the chasm is an influential heuristic, contested by Rogers himself (the continuous-vs-discontinuous tension in synthesis).

Related

crossing-the-chasm · geoffrey-moore · technology-adoption-curve · diffusion-of-innovations-wikipedia · everett-rogers