Geoffrey Moore

Geoffrey Moore is the author of Crossing the Chasm (1991), the high-tech-marketing classic that adapted Rogers' adoption curve for technology products by adding the chasm between visionaries and pragmatists, plus the beachhead and whole-product strategies. The book sold 1M+ copies (3rd ed.) and shaped a generation of startup go-to-market thinking.

Why he's in cluster F

He supplies the most-used practical refinement of the diffusion model — and the disagreement with Rogers (discontinuous chasm vs. continuous variable) that gives cluster F its central tension (synthesis).

Related

crossing-the-chasm · technology-adoption-curve · everett-rogers