claude-marketing-research-skill
A single-[[agent-skills|SKILL.md]] marketing-research workflow for Claude Code and
Claude.ai: a five-question intake interview, then modules for competitor research, product
positioning, customer avatar, market-sophistication staging, value-proposition drafting and
"mental model" copy reframes. Apache-2.0, 55 stars, 5 forks, 3 commits. Routed here via Telegram.
The fifth marketing-vertical instance of agent-skills, after agentic-seo-skill,
claude-skills-ppc, ai-marketing-claude and geo-seo-claude.
The weakest point yet on the evidence-collector spectrum
ai-marketing-claude set up the comparison this spoke now tracks: how much of a marketing skill
pack is prompt text alone versus scripts that fetch a checkable fact. That page found 0 scripts in
claude-skills-ppc (an article, not a pack), 4 in ai-marketing-claude, and 89 evidence
collectors in agentic-seo-skill. This pack adds a genuine zero: one file, SKILL.md, no
scripts directory at all. Its own README names the data source for the Competitor Research module
as "web search" — the model's own browsing, not a fetcher the author wrote and the project can point
to. Every module output here is model-generated prose shaped by the SKILL.md's style rules (no em
dashes, tables over prose, active voice), with nothing underneath it the way
geo-seo-claude's robots.txt/llms.txt checkers or ai-marketing-claude's page-fetch scripts
are underneath theirs.
Small enough that its own rough edges are still visible
Unlike the larger packs in this thread, this one hasn't had its early mistakes smoothed over by
attention. The README's install commands reference ishwarjha/marketing-research-skill; the actual
repository is claude-marketing-research-skill — the clone and curl commands as written point at
the wrong name. The Claude.ai install path tells a user to download a .skill zip from Releases; the
repository has no releases. And the credits section still reads "Created by [Your Name]," an unfilled
template placeholder shipped in a public repo. None of this is damning on its own — 3 commits and 55
stars is a project days old, not a mature one — but it's a cleaner instance than this spoke usually
gets of what a skill pack looks like before the single-push-then-silence pattern
ai-marketing-claude described, rather than after it.
What is actually being automated
The six modules (competitor landscape, product unique-mechanism, customer avatar, market-awareness staging, four value propositions, mental-model reframes) are standard direct-response marketing frameworks — the same vocabulary as Breakthrough Advertising-lineage copywriting, not anything specific to search or SEO. That distinguishes it from the other four instances in this thread, which all target a measurable channel (search rankings, ad auctions, generative-engine citability). This one targets a blank page: its advertised output is "a single markdown file of approximately 300-350 lines" meant to be handed to whoever writes the copy next, with no claim about what happens to that copy's performance afterward.
Related
agent-skills · agentic-seo-skill · claude-skills-ppc · ai-marketing-claude · geo-seo-claude · claude-code · synthesis