Arturia

A French music-technology company spanning both sides of this spoke: software instruments — the V Collection of emulated classic synths and the Analog Lab front end — and hardware, including the KeyLab line of MIDI controllers. In this spoke it is the maker of keylab-mk3. Its model ties the two together: controllers ship bundled with its software instruments, so the hardware is also a distribution channel for the synths. A larger, mainstream maker than the boutique (analogue-solutions, cyma-forma) and individual/label (audio-damage, dillon-bastan) names paged so far.